White was once crap. A white car was a bad car. In the nineties, eighties and beyond white cars sold in low numbers, were hard to keep looking good and highlighted the inevitable rust for everyone to see.
White paint used to be flat. A white car on a dealers forecourt was known as the death colour because it would just sit and wait - unloved and unsold - rusting away in the corner.
For those too young to remember most people who worked for corporations or even mid-sized companies were given a company car. It was usually a Vauxhall or Ford and often the colour was chosen by the fleet manager. And it was often white.
But cars from previous decades had a habit of rusting. Ungalvanised, thin paint and thin steel were a recipe for oxidisation. Rust does not look good on white cars.
The Metropolitan Police even changed its fleet of cars from white to silver because they couldn't sell their old cars.
So, flat paint with rusty wheel arches and boot lids - white used to be uncool in extremis.
But then, all of a sudden, white was cool again. In fact white cars now hold their value better than any other. White is trendy again.
But will the trend last? Will white once again be consigned to the status of the 'death colour' and sit, stubbornly refusing to shift, on the dealers forecourt.
Will todays gleaming white Ford Focus be tomorrows rusty white elephant?