This seems entirely reasonable

$75,000 might seem like a lot of money for a seven year-old Jeep Wrangler. But this is a special Wrangler. First, it's a Wrangler Unlimited. So, you know, no limits. Second, it's a Rubicon-spec model. That's top-of-line jeepiness, right there. Third, it's got a 475 HP (estimated) 6.4L V8.

Horsepower costs money. So, it's clearly worth $75,000 (estimated).