This commercial has been out for a while, but it speaks some serious truths, and I think this may be one of the best car commercials of all time. This speaks directly to the enthusiast core, and it identifies exactly what it is that we look for in a car: soul.
By recognizing this, SRT does a great job of convincing us that this is something they care about when designing their cars and it speaks directly to what I yearn for, and by doing that, it makes me want to buy their product. It makes me believe that there are real car people at SRT, and that's a comforting thought.
What car commercial speaks the most to you?