Identity Crisis: Why Some Brands Live, and Others Die

I have gotten to the point where I almost feel bad for Mitsubishi. Every time I see one of their commercials I get the same feeling I get when I see one of those SPCA ads. It's as if the Lancer and Outlander are sitting there on the dealer lots lonely and unloved, on their window stickers it should read, "Please save… » 3/11/14 9:55am 3/11/14 9:55am

A CUV with a CVT a hoonmobile? I call BS

Don't be too sure of that statement. Many of us laugh in the face of a CVT, or even more so at the new WRX CVT, "a rally car with a CVT, the heck you say" this quote was directly taken from one of out more proper commentators. But since announcing it, many have wondered if you can really hoon a car with a CVT? I decided… » 2/04/14 7:43pm 2/04/14 7:43pm

Automotive No-Brainers, Vol. 2: PSA and Mitsubishi Get Married

Today is installment #2 in my "Automotive No-Brainers" series, dedicated to the idea that Mitsubishi Motors and PSA ought to be doing the horizontal hokey pokey. The first installment turned into a good discussion and made it to the Best of Oppo list last week. So let's continue the magic... » 11/25/13 4:39pm 11/25/13 4:39pm

Automotive No-Brainers, Vol. 1: Miata-based RX-7

As an enthusiast who follows the car industry, I see some companies come up with with ideas that are fanciful and fantastical, but that never quite make it in the real world. Like Mr. Iaccoca and his failed experiment, the DeLorean. » 11/14/13 12:40pm 11/14/13 12:40pm