Is this the death of the M brand??

I recently bought a 1995 BMW M3 for $45k over 15 years. Did you know this car runs on gasoline? I was expecting an M car to run on something a little more exotic than that, like E85 or racing gasoline. Is BMW diluting the M brand to attract more non-enthusiast buyers? This must have been the first year they started to… » 8/18/14 12:27pm Monday 12:27pm

4-Door Coupes: Mockery of branding or Triumph of Design?

Today I'm going to talk about the oxymoronic existence of four-door coupes. Or 'Gran Coupes.' Or 'Executive Über Coupes' as I'm sure the psycho engineers at Quattro GMBH say (I really hope they say this). In as few words as possible (only kidding, this one should run long), I'm going to try to narrow down the origin… » 8/12/14 2:40pm 8/12/14 2:40pm

The Iota Makes A Huge Difference In An 80s BMW

The expression "makes not one iota of difference" originates from a 4th century theological discussion about the nature of God; iota being the 14th letter of the Greek alphabet. In the 1980s BMW started putting that very same letter on the back of their BMWs, but to the discerning driver it is extremely important. » 8/11/14 5:48pm 8/11/14 5:48pm