Who Cares If The 2015 Jeep Renegade Sells, But Isn't A 'Real Jeep?'

Who Cares If The 2015 Jeep Renegade Sells, But Isn't A 'Real Jeep?'

Now that you've had a couple days to absorb the 2015 Jeep Renegade, its details and looks inside and out, most of you have formed an opinion on whether or not it's a "real Jeep."

Sure, it's based on a Fiat and going to be built alongside one in Italy. It looks teeny tiny on the outside, too. But it's round-eyed and has a slatted front, it's upright and boxy and one version at least promises off-road chops.

More importantly, can you respect it even if it's not "real?" Automatch Tom continues the question.

2015 Jeep Renegade: This Is It

A source tells us the image above is of the new baby Jeep, which we know believe is the 2015 Jeep Renegade. The reportedly Fiat-based Jeep was… Read…

2015 Jeep Renegade Is A U.S-Bound 9-Speed Diesel 4WD Cute Ute

More 2015 Jeep Renegade details are coming out, and all the best boxes are ticked: 4WD only, a diesel version for the US, and an open-air variant are … Read…

The 2015 Jeep Renegade Interior Looks Like A European Tuner Car

A dash-facing interior shot of the 2015 Jeep Renegade reveals some red piping on the seats and aggressively-sporty painted trim pieces. The overall… Read…

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Pending approvalOriginal post by Tom McParland on Oppositelock

No One Cares About Making/Buying "Real" Cars

No One Cares About Making/Buying "Real" Cars

We, as automotive enthusiasts, are all guilty of it at some time or another, a new model comes out by brand we know and love but that car doesn't "fit" with what we believe that brand is all about. The new Jeep Renegade is the latest example of a small minority of afficionados labeling what they feel is or is not a "real Jeep." While it is fun to debate on the internet the merits of such a model, the reality is carmakers and especially buyers simply don't care whether or not something is "real" by our definition.

No One Cares About Making/Buying "Real" Cars

The reason automakers don't care is because more often than not the "not real" models of their lineup sell far better than the "real" ones. Take Porsche for example, if you remember back not long ago Porsche purists damn near lost their minds when the brand announced it was making an SUV. Then the Cayenne outsold the 911, sometimes by a margin of 2 to 1. Of course Porsche was so distraught by the traditionalists crying foul it went ahead and made a sedan and that plan has been working just fine.

No One Cares About Making/Buying "Real" Cars

It seems like BMW is making another "not real" model every other week, noted examples are the upcoming 2 Series Active Tourer and i3. The i3 is lining up to be a successful model despite its limited production numbers and I predict 2 Series Active Tourer will be filling shopping mall parking lots in no time. Speaking of not "real" BMWs, the brand already has thousands of them already roaming the streets, the F10 5-series has strayed pretty far from the "ultimate driving machine" of the E34,E39, and even E60 but it doesn't matter the 5-series sales are on the upswing and don't seem to be slowing down anytime soon.

No One Cares About Making/Buying "Real" Cars

I'm just as guilty as all of you. I believe that Mercedes sedans should be RWD and all Audis should be Quattro, but when the dealers can't keep the CLAs on the lots and buyers are already chomping at the bit to get into an A3, I am starting to let go of my narrow notions. The Renegade may or may not be a real "Jeep" and it won't matter they will sell, and it will allow the brand to continue making "real" models for the rest of us.

No One Cares About Making/Buying "Real" Cars

What do you think, is history holding us back or can we learn to widen our definition of what makes a "real" car from our favorite brand?

@AutomatchTom is a professional car buying consultant, lover of all things automotive and a bit wagon obsessed. You can find more ramblings and plenty of carporn here.

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