Mercedes, in a never ending effort to one up its German rivals for ways to confuse their customers will likely change the name of the M class SUV to the GLE class SUV.

Mercedes changes name of SUV from "M" class to "GLE" class.

According to Lead Director for Alphanumerics, Steinhold KapitänalbernenNamen, this is being done to increase popularity of the luxury SUV with its primary demographic; those who think that the TV show "GLEE" would "Totally be the most cool real life ever." Car and Driver has the full story.