Last Month, Lay's decided to run a contest whereby users could submit in a contest the name of a name flavor. They dubbed it "do us a flavor"
Thanks to the internet, this crowdsourcing attempt at feedback backfired in a beautiful way that ended up being delightful and awesome
Another instance of crowdsourcing gone wrong? Mountain Dew's Dub the Dew... This was their actual unmodified leaderboard, undoctored