You know, how they limited production to 349 F50's, 399 Enzos, and 499 LasFerraris, and cutting overall production in general. However, Ferrari made over 1300 F40's, and people like /want the F40 more than its successors even though Ferrari made more F40's than the other three combined!
Would anybody other than Montezemolo actually care if they made, say 2000 The Ferraris?
Lamborghini is even more "exclusive" than Ferrari, yet two drastic increases in production haven't hurt their image at all! (Chrysler ramped up Countach production so much that the last 5 years account for 2/3 of total production, and of course when VW bought Lambo and sells a rebadged Audi R8)