Buick PR Gets It Wrong on the Regal 40th AnniversaryS

Today, Buick posted a press release celebrating the 40th anniversary of the Buick Regal. The only trouble is, the Regal is 41 years old, since it was introduced on September 15, 1972 as a 1973 model.

http://media.buick.com/content/media/...

Here's a quote from the release:

"Introduced in 1973, the Century Regal, as it was originally called, served as an upmarket model in the Century line and one of GM's first “personal luxury” cars. Designed with sporty suspension characteristics and luxuries aimed primarily at the driver, the ‘73 Regal coupe sold 91,557 units helping Buick surpass its 1955 all-time sales record."

There are a couple of things wrong with this:

1) The Regal wasn't introduced in 1973, but on September 15, 1972, as evinced by this press release (http://www.ebay.com/itm/1973-Buick...).

2) The Regal wasn't one of GM's first "personal luxury cars". It was actually one of the last. Here's a list of the GM personal luxury cars that were released before the Regal:

-1961 Oldsmobile Starfire

-1962 Pontiac Grand Prix

-1963 Buick Riviera

-1964 Oldsmobile Cutlass Supreme

-1966 Oldsmobile Toronado

-1967 Cadillac Eldorado

-1970 Chevrolet Monte Carlo

A year ago, Buick was too busy not advertising or promoting the 2013 Buick Regal. So much so, they forgot to mark its actual 40th anniversary. So today, now that Buick has a facelifted Regal on offer, they're trying to use the missed anniversary as a way to promote the car.

Did they not think we'd notice the original Regal was a '73, while the one shipping to dealers right now is a 2014? And that 2014 - 1973 = 41?

Buick PR Gets It Wrong on the Regal 40th AnniversaryS

At least when Universal missed an anniversary with The Jerk, they acknowledged it on their packaging.