Land Rover, I am disappointed. This was an awesome commercial, up until you went off the road at the end. Hear me out.
I am an environmentalist in my own right, in that I love the outdoors. Spending my entire life in Colorado, and over half of that driving trails and forest service roads in the Rockies, I know how hard it has been to keep the trails open. I know the importance of staying on the trail, especially once you get above tree line. I know it is imperative to enjoy the outdoors responsibly.
Blazing a new trail in a manner that results in permanent damage is not cool or edgy. It does not exude class.
Dear land rover... Tread Lightly.