Tundra TRD Pro: Toyota's Raptor competitor confirmed?

I found this at the Toyota booth outside the NASCAR race I'm at. There were "Prototype" stickers all over it. More pictures inside.

Tundra TRD Pro: Toyota's Raptor competitor confirmed?

Tundra TRD Pro: Toyota's Raptor competitor confirmed?

Tundra TRD Pro: Toyota's Raptor competitor confirmed?

Tundra TRD Pro: Toyota's Raptor competitor confirmed?

Tundra TRD Pro: Toyota's Raptor competitor confirmed?

Tundra TRD Pro: Toyota's Raptor competitor confirmed?